A successful business is a result of well timed product, lucrative packaging, enthusiastic team players and creative selling proposition. Mix these and you deliver the customer value. The same 'customer value' which business books relentlessly mention at each major proponent is that intangible feeling which one gets on being satisfied(ranging from the feeling after testing a delicious dish to watching a superb movie). One of the best examples of a successful business is 'Coke Studio'.
The Product
Consider for example the above video which is adopted from Coke Studio Season 5. The sound track has the lively punjabi music king Arif Lohar sing out the melody with the Meesha Shaifi. The video starts with a spotlight on Arif Lohar and darkness around, and slowly unravels the rest of the singers and musicians in the due course of time. Notice carefully the visual transition during 1:08th minute of the video. The lights switch on and introduce the other players. The synergy is apt with the audio, as the chorus comes into play at 1:08 minute. The darkness combined with soft rock beacons a cool music, the bright lights combined with matching colors of costumes and apparels turns out to be the cynosure.
The Team Players
The best asset of Coke Studio are its human talent. From music composer Rohail Hyatt to Asad Ahmed, the program combines best of the talents to produce a quality blended fusion music. The 'behind the scenes' video do give an indication of the amount of efforts that is put in for coming up with the music line for a song.
The Marketing
A visit to the website gives an indication of the product marketing, as the limited series of episodes coupled with a glamorous promo makes it 'exclusive' for users. The whole concept of Coke Studio revolves around the identity of its target customers, which is youth and exuberance with a positive outlook while acknowledging the reality of life. The blended colors of the website integrated with flash loaded videos makes it an attractive proposition for user to explore them.
From Forbes to Wikipedia, Coke Studio has been proliferating across the hearts of people across the globe. And internet media looks to be the best channel of propagating it across the borders. The 1.5 million likes and twenty thousand people engaged in discussions on its Facebook page confirms this belief of internet being the major channel for proliferation.Till date, over seventy four million visitors have watched the videos on Youtube and 138,012 have subscribed to the videos. The above video has got over eleven million visitors and over twenty thousand likes on youtube.
While Pepsi used cricket as the medium in Pakistan to entice the people to consume it, Coke has fought back with a strong reply: music. And with the recent success of the initiative, Coke Studio looks to get bigger and better. If entertainment industry is studied for cues on successful business proposition, no doubt that Coke Studio would continue to be one of the best examples.
The Product
Consider for example the above video which is adopted from Coke Studio Season 5. The sound track has the lively punjabi music king Arif Lohar sing out the melody with the Meesha Shaifi. The video starts with a spotlight on Arif Lohar and darkness around, and slowly unravels the rest of the singers and musicians in the due course of time. Notice carefully the visual transition during 1:08th minute of the video. The lights switch on and introduce the other players. The synergy is apt with the audio, as the chorus comes into play at 1:08 minute. The darkness combined with soft rock beacons a cool music, the bright lights combined with matching colors of costumes and apparels turns out to be the cynosure.
The Team Players
The best asset of Coke Studio are its human talent. From music composer Rohail Hyatt to Asad Ahmed, the program combines best of the talents to produce a quality blended fusion music. The 'behind the scenes' video do give an indication of the amount of efforts that is put in for coming up with the music line for a song.
The Marketing
A visit to the website gives an indication of the product marketing, as the limited series of episodes coupled with a glamorous promo makes it 'exclusive' for users. The whole concept of Coke Studio revolves around the identity of its target customers, which is youth and exuberance with a positive outlook while acknowledging the reality of life. The blended colors of the website integrated with flash loaded videos makes it an attractive proposition for user to explore them.
From Forbes to Wikipedia, Coke Studio has been proliferating across the hearts of people across the globe. And internet media looks to be the best channel of propagating it across the borders. The 1.5 million likes and twenty thousand people engaged in discussions on its Facebook page confirms this belief of internet being the major channel for proliferation.Till date, over seventy four million visitors have watched the videos on Youtube and 138,012 have subscribed to the videos. The above video has got over eleven million visitors and over twenty thousand likes on youtube.
While Pepsi used cricket as the medium in Pakistan to entice the people to consume it, Coke has fought back with a strong reply: music. And with the recent success of the initiative, Coke Studio looks to get bigger and better. If entertainment industry is studied for cues on successful business proposition, no doubt that Coke Studio would continue to be one of the best examples.
