Desperate hunger

The world is gaga over the impact of social media, expert commentators join bandwagon in predicting how social media would be the next big thing.  Companies have started leveraging social media in not only understanding customers, anticipating their demand and marketing their product. In this universe where every competition is ready to suck your blood in order to get bigger and better, it is no irony that the feedback have been vocal. In a way this is the price the administrators of the system are paying for a. introducing excessive leeway in the system, b. tightening the screws in customer spending power.

Amid-st of all the hue and cry, we take you to a new world. A world which looks fancy, but is not as green as it appears from outside.

Competition are seen as an opportunity for challenge seekers. The society is in principle with the observation that inequality of chance exists and people still struggle to make it through. Despite all these pessimism the domain of competition is an area which is eyed lustfully by each and every aspirant. Why not? If you win one, you stand a chance to win prize ranging from certificates recognizing your talent, cash valuing the amount of effort you have pitched in or a chance of job. However this prospect of lucrative results has made us morally strip off in public arena.

A classic example of how we morally strip ourselves in a quest of winning something is 'like' competition. Event portals are flooded with competition where user with maximum like wins the event. This primarily serves two purpose for the organizers: a. garner maximum publicity and b. access the cheapest alternative of free labor. Most of us forget while asking our social circles for votes, that we are begging for a third party whom we expect a prize. The unfortunate part is that there is only one winner. That means the efforts of everybody else(who has 'failed' to garner maximum likes) are not worth it.

Interestingly it makes us undergo the ethical test as to how desperate would we be to strip our morals off in public and shamelessly beg for votes. Well, one might argue that there is a management flavor of getting the work done, networking and etc. But deep inside we all know that we do have a choice, a choice of opting. What many people do not realize that the humiliating experience people in their network face and eventually consider the 'please like this entry' post as a spam. It is conspicuous that social media is being overstretched and companies are willing to stretch this rubber band to get their work done at minimal cost.

Some of us may be happy to pursue such initiatives. But isn't it time when we should think deep inside our heart "wait, what is happening?" Isn't it the time to question the system? Or do we need to wait further for a 'momentum' to convey our concerns to the systems?

An affair to remember forever

Every passing moment taught me lessons of life. Music, memories and masti.These three have consistently fed me regardless of good, bad, ugly or joy. Taking a leaf out of the book, I look back to the days when I developed romance with one of my childhood crush. 

I remember the sweet night when I was tired of listening to the cassette in walkman again and again. Welcome to the world of early 2000s. Internet was a rising star, but not strong enough to de-addict us from listening to walkman. While my grandmother was skeptical of earphone usage(often citing cases of hearing impairment due to excessive hearing of walkman), we(me and my sister) were completely submerged in a river called 'nonchalant attitude'. 

Coming back to track. Out of boredom of listening a single cassette over and again, I decided to tinker with the AM/FM meter in the walkman. One could excuse you for not being able to connect to AM channels, first if you are in a lush green colony in a deep jungle and second if technology hasn't been kind to nearby city. However, fate smiled and I was somehow able to connect to AM. 

AM channels are boring, isn't it? I mean they are full of regional broadcasts and AIR and thus must be monotonous. Wrong! Contrary to this poor notion of mine, I suddenly hooked up to the instrumental track of movie 'Swades'. 2 AM, chilling winter and a soft tune in ear. Life couldn't have had asked for a better treat. Yes friends, I was in love with radio.

The AM/ FM noise wasn't sufficient to deter me from listening to radio. The more noise disturbed the radio signal, the harder I tried to align the antenna in correct position. Finding the correct antenna position of a radio is playing a blind dart game. You need to keep on shooting until you find the 'aha' moment. But trust me, once you make the proper alignment you continue to reap innumerable enjoyable moments.

Luckily for me, I was able to spot the correct alignment position(besides my pillow). Soon came morning and it was news time. I wasn't happy to part with the music section(it replicates Chitrahaar of old era). Contrary to my expectations, the news segment was refreshing. The diction of the news broadcaster made me realized that I could learn a lot of things from listening the news. Days passed on and I became an avid fan of AIR Rainbow.

The affair finally ended when I got into professional world as I struggled to find radio signal during my training days. Days passed by and I gave up the pursuit. 

Today I am still hopeful that someday I would relive this romance again. Time passes by and all I hear on tuning radio is the glamorous radio channels.